A Devil May Wear Prada, But The Real Devil is in The Detail

From budget to luxury, we’ll make sure your product descriptions, promotions, and social media campaigns speak the language of your audience.
Posted: 06/07/2021
prestige-network-fashion

From budget to luxury, teen to mature, we’ll make sure your product descriptions, promotions, and social media campaigns speak the language of your audience while keeping the language of your brand and the fashion industry.

We understand fashion.

Well, you understand fashion and we understand how to localise content for fashion retailers. This is how you can strut out in style.

My introduction to fashion retail started with All Saints and Michael Kors. Localising product descriptions and promotional campaigns for their European marketplaces.

Then, nearly 12 years ago, I continued this journey with New Look. Translating and localising their intranet, their corporate and staff magazines, merchandising and training assets.

And more recently we’ve been helping Roman Originals and Coach.

Along the way I’ve supported GAP & Banana Republic and a scattering of associated brands; Look Fantastic and Ciate being just two.

So, my experience genuinely spans budget to luxury, from teen to mature.

fashion-commerce

The Brand Challenge

Allegiance and loyalty can depend on how that brand conveys to a specific demographic.

You write your product descriptions to reinforce your brand, create a desire and encourage your audience to share that brand experience.

Conveying these carefully crafted messages into new languages, for different cultures can be a challenge, particularly when budget is an important consideration.

An additional challenge can be the ever-changing face of fashion, prompting imaginative product descriptions using terms that didn’t exist yesterday and might not exist next year!

The Prestige Network Solution

We create solutions that call on some seriously experienced fashion transcreators – skilled linguists who can adapt creatively written content for their local markets and can tailor your messaging for the target audience. The goal being to convey your brand values without dilution, and definitely without any embarrassing moments!

And we combine these experts with the translation technologies that help us to work within your budgets and timelines.

Add a really experience management team, who work closely with every client, getting under the skin of your brand and your audience, and you now have a powerful resource.

What can we do for you?

Tell us your challenge and we’ll give you a solution.

It may be that you need to protect your brand in new territories, or improve market penetration.

Maybe you need integration with your eCommerce platform, or simply a slick translation delivery mechanism that will work for your business.

Perhaps you need your translations faster and cheaper.

What’s my role?

localising-for-fashion-ken-mealing
Ken Mealing

I manage a team consisting of experienced project managers, software engineers (who really understand all things digital), a global team of transcreators and translators, and a multimedia and typesetting studio.

I’m responsible for delivering the solution that you need.

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