About

Founded in 2006, Betway Group is a leader in the field of online sports betting and gaming. The organisation operates across a number of global markets, generating a need to deliver localised information quickly and efficiently across multiple platforms.

Betway now delivers a wide range of live sport and eSport brands alongside many casino games.

Challenge

Prestige Network started working with Betway in 2016, providing translation of website content, digital marketing, legal documentation and language testing for employees.

With much of the translation demand being focused on social media and digital promotions, the service requirement demanded both an ability to convey promotional and customer retention messages quickly, delivering the right message across multiple markets.

Website localisation included game description content, legal content and User Interface with target audiences speaking languages as diverse as Danish and Hindi.

Solution

Betway have a broad translation requirement, spanning social media, website and User Interface content and legal documentation.

Hence, the need to build a team covering the range of languages, and the subject specialisms was key to delivering a successful result to each request.

And the requests arrived on a daily basis! With sameday or next-day deadlines to be met for practically every request

About the Service

Find out how we can support your Casino or SportsBetting product and marketing roll-out with gaming localisation services by getting in touch via:
sales@prestigenetwork.com.