WeightWatchers is a leading institution in the weight loss industry. They offer an enhanced, balanced approach to weight loss, allowing individuals to enjoy their favourite foods while adopting healthy lifestyle habits.
Their methodology supports sustainable weight loss and has positively impacted millions over the past 55 years, using the latest in nutritional and behavioural science.
As experts in health and wellness, WeightWatchers tailors strategies to align with clients’ unique weight loss and lifestyle goals
The objective was to create an inclusive environment, where diabetes sufferers would be able to gain longterm group support and have access to healthy livingplans, workshops and useful dietary information.
The materials WW envisaged consisted of a 28 page Pocket Guide to Healthy Eating, and the interactive Diabetes Prevention Programme Workbook.
And, having recently rebranded, maintaining the new WW brand identity was really important – even when preparing Arabic or Urdu versions of the booklets
Re-version several items of existing literature, socreating a master version of the WW Pocket Guide to Healthy Eating.
Once approved by WW, we created ten different language versions including several Indic languages and Arabic.
The final deliverables being both print-ready and web.
Create 10 language versions of the Diabetes Prevention Programme Workbook an interactive introduction to the local service provide by WW to diabetes sufferers, enabling goals to be set and recorded.
Again, the final deliverables were print-ready and web-ready versions.
Whether you publish in print or digitally, you need to be confident that your content is always perfectly aligned to your international audiences.
