We speak to our best friend every day in English. Our best friend understands ‘walkies’ and ‘fetch’, but will he ever understand why one brand of dog food might be tastier than another?
Probably not.
Unless of course, we speak to our best friend in ‘Dog’. The language our best friend understands. People are much the same, when it comes to selling products or promoting your brand, your customers are your very best friends.
People are much the same!
Getting them to buy into your brand and become a brand disciple can depend on how you communicate. It’s simplistic to view us as a translation company. But we do much more than just translate. We create communications solutions.
Over the past 30 years we’ve learned the importance of saying the right thing, in the right way to the right people – regardless of language or culture.
It’s called transcreation.
As transcreators, we’ve helped some now well-known global brands become global.
The creative slant
Let’s think about your brand.
It has a unique voice – perhaps one that has been developed over years. One that represents a spirit, and an ethos that resonates with your audience. You’ve created allegiances. Now your voice has real bottom line-value.
Hence you need to protect it. In every one of your markets.
Keep winning and assure your friends
If any of the points above are important to you, you need a communications solutions provider who can help you protect and project your brand globally.
This is where we come in!
We take your marketing content, promotions, and advertising recreating it in any language, maintaining those attributes that make your brand unique and desirable.
The result; you keep old friends, make new friends, and sell more product increasing business performance.
If you want to learn more or simply jump on board get in touch and start flourishing in your global journey!
Ken Mealing. Solutions Architect. My experience lends commercial understanding to the marketing communication needs of established global brands, expanding domestic brands and advertising, marketing and creative consultancies.
