It’s the catalyst for business growth…
As a business matures, rebranding delivers the opportunity to reinvigorate a business and is usually the catalyst for future growth. It will motivate your team and capture new customers.
It gives your organisation the opportunity to create a fresh ‘voice’.
For an international business the rebranding strategy defines the way in which it speaks to stakeholders and customers, making carefully rebranded communications convey a revitalised business in other languages thus gaining full value from the rebranding exercise.
Where we fit into a rebranding strategy
For 30 years we’ve partnered clients in many sectors successfully deliver their rebranded communications across multiple territories and in many languages.
This can take the form of:
• Corporate website content
• eCommerce
• Digital marketing assets
• Technical communications
• Printed assets
• PR
• Multimedia
How we deliver client success…
It’s likely that any business who is serious about their brand, will have enlisted the help of specialists when rebranding.
There will have been a serious investment in achieving the desired result. So, it’s logical that all communications, regardless of languages must reflect the redefined criteria for the brand.
This is where our global network of experienced copywriters, creative translators and transcreators can be built into a team able to deliver in a new voice, in any language.
Creating inclusion
Rebranding is the ideal opportunity to consider inclusion, both within an organisation and externally with customers and other stakeholders.
Now that British Sign Language (BSL) is a recognised language in the UK, communicating with BSL as part of a rebranding strategy creates opportunities across the breadth of any organisation.
Prestige Network views BSL as a key language for marketing, PR, training and recruitment, just as with any other language.
Our in-house inclusion team will help you maximise this opportunity.
The benefit of a structured approach
It starts with our dedicated marketing and corporate communications support team – professionals who can define exactly how to manage multi-language communications needs.
They will understand how to convey a new or a rebrand, using the correct tone of voice and written or verbal style, considering local linguistic and cultural considerations.
Whether working with a specialist brand development agency or with a direct client, we work as an extension of the client’s team, proactively sharing our knowledge to achieve a successful outcome.
Speak to an expert
If you are planning a total rebrand, or simply need to improve the performance of your marketing and corporate communications, get in touch with one of our experts.
